Flexible packaging is a packaging type that utilises flexible materials like plastic, paper, and foil. It's widely used for packaging various products, including food, beverages, and pharmaceuticals. One of the reasons it's popular is that it's lightweight, easy to handle, and can be customised to meet specific needs.
It can be used to package a wide range of products, from snacks and beverages to medical devices and electronics. Additionally, flexible packaging can be customised with various features like zippers, spouts, and tear notches to make it more convenient for consumers to use.
Compared to traditional rigid packaging like glass and metal containers, it is less expensive to produce and transport. This makes it an ideal choice for manufacturers and retailers who want to reduce costs but still offer high-quality packaging for their products.