Blister packaging has gained popularity in India due to its convenience, affordability, and ability to safeguard products against damage and contamination. It involves securely sealing a product between a pre-formed plastic blister (deep-drawn pockets or cavities) and a backing material, ensuring that it remains safe and tamper-evident.
In addition, this packaging is environmentally friendly as it reduces waste and is recyclable. It is beneficial for products like food items and medicines that are sensitive to environmental factors. One significant advantage is that it provides an effective barrier against moisture, light, and air, which helps to maintain the quality and freshness of the products by preventing oxidation, contamination, and degradation.
Blister packaging is a great option for branding and marketing purposes because it can be customised to fit the manufacturer's needs. The cardboard backing can be printed with logos, product information, and other details, creating an eye-catching package that can increase brand recognition and attract customers. Moreover, it is available in different shapes, sizes, and colours, making it versatile for a wide range of products.